courtesy of WineShop At Home
When looking for a great bottle of wine, what do you look for? The price? The grape varietal? Chances are that the label is one of the first things that you notice. The design on a custom wine label can make or break a purchase decision. A well-crafted wine label can set your bottle apart from all of the others on the shelf. That’s why it's so important to create a custom wine label that represents your brand style and communicates what’s inside the bottle.

Wendy White, owner, and founder of TRYBE Creative, walks us through the process of designing an eye-catching wine label that will help your wine stand out on store shelves.

Here is Wendy's Ultimate Guide to Designing a Custom Wine Label:

Identify How Much Space is Required for Legalities on Your Label

The Alcohol and Tobacco Tax and Trade Bureau (TTB) is responsible for ensuring that all wine labels comply with Federal regulations. The TTB reviews each label to make sure that it contains all the required information. The mandatory label information that the TTB reviews include the brand name, wine type, alcohol content, bottle volume, sulfite content, and the producer's name and address.

In addition, the TTB also checks to make sure that the label does not contain any false or misleading information. If your label is found to comply with all the regulations, the TTB will issue a Certificate of Label Approval (COLA). Once you receive the COLA, you can start selling your wine in the U.S. marketplace. Before you start your design, it is important to do the following:

Select A Bottle Label Size

Choosing the right size for your bottle label is an important decision that can affect everything from the artwork to the cost. Always involve your bottler and wine label printer in this step and ask them for advice. The size of the label will also dictate how it is applied to the bottle. For example, a small label can be easily applied by hand, whereas a larger label may require a machine.

The cost of the label will also increase with size, so it is important to consider all these factors before deciding. With a little planning, you can ensure that your label not only looks great, but also fits your budget and application needs. McKenna is courtesy of WineShop At Home

Choose the Right Material for Your Wine Label

A wine label is more than just images and creative fonts. The materials used to create the label play a key role in conveying the brand's vision and ensuring optimum performance. When selecting a facestock, there are many choices: Bright White Felt, Eggshell Felt, Estate 8, Killer WhiteTM, Semi-Gloss, Clear Bopp Film, and Metallic Bopp Film.
Each option offers specific aesthetic and embellishment opportunities: Additionally, the right choice will ensure that the label remains intact and legible in its intended environment. A conversation with your label printer and bottler on How to Choose the Right Material for Your Wine Labels will save you a lot of time and effort.

Order your Sample pack: Touch and feel our label materials and finishes

Find a Landmark to Develop Your Label

The creative process is the most fun and rewarding part of making a label. Once the bottler and printer confirm their requirements, you can finally start with the creative process.

“Often with small-medium size productions, branding rules are more flexible You can pick elements from a previous label, or you can start from scratch. I usually like to start with a blank slate, picking out colors and fonts that I think will work well together”, says Wendy. Once you have a starting point, you develop additional elements that help to convey the message of the label.”


Moderna is courtesy of WineShop At Home

When it comes to creating a wine label, the sky's the limit in terms of creativity. There are no rules, let your imagination run wild! The best place to start when coming up with ideas for your wine label is to look at your unique story. What makes your estate special? What are its characteristic colors, images, or plants? All these elements can be used to create a truly one-of-a-kind label. In addition, do not be afraid to experiment with different fonts, sizes, and shapes - there are no wrong moves when it comes to designing a wine label. So go ahead and let your creativity flow - you might just come up with a truly unforgettable label!

The choice of typeface, font, and color is an important one. The right choice can convey the right message to the buyer, while the wrong one can create a feeling of chaos or disharmony in your label. There are a few things to keep in mind when making your choice.

Choosing The Right Color

When deciding the colors for your wine label, you should consider what color bottles are used in stores. Red wine is sold in very dark bottles, generally green or brown. For good contrast choosing a label with a white or light background will help it to stand out on the shelves.

Glory is courtesy of WineShop At Home

If you want to evoke a feeling of organic and biodynamic agriculture principles, Wendy suggests using natural colors, like green, brown, and beiges that are reminiscent of the earth element. To maintain a more traditional style, use black and white with golden details. "I often find more established brands sticking to their guidelines, without breaking out of the box; small producers tend to experiment the most with their pallet choice"

Wendy suggests to be conscious of the popular shelves-trends of the moment. If, for example, you want to pick a style that showcases unprecedented color combinations, to make sure that you don't stand out in a bad way.

Typeface and font

In addition to choosing the right colors for your wine label, you can also use fonts to evoke the style and feel of your wine. If you want to convey a timeless and classic message, you can use very elegant fonts. Alternatively, if you want your wine to have a more modern feel, you can use a more contemporary font. The important thing is that the font you choose fits with the overall design of your label and conveys the appropriate message to your customers. It is advisable to choose a few fonts that fit well together. For legalities, choose a font that is condensed and legible, regardless of the type of wine and company.

Prototype your design

Wendy's suggestion to create prototypes for wine label designs is a great way to get a sense of the overall look and feel of the label. Printing out a few copies of the label and sticking them on some bottles will give you a good sense of how the label would look in person and how it would blend in with other wines on the shelves. Bringing the bottle to the store that will sell your wine and see how it looks next to other wines is a great way to get feedback on your design.

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TRYBE Creative is a highly motivated and experienced creative agency that specializes in creating branded experiences that emotionally bond clients with their customers, in a way that can ignite customers to become lifelong fans.