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Never judge a book by its cover, they say. Not in the wine buying decision process! It’s a known fact that a lot of consumers buy wine with their eyes. In fact, a study by revealed that 80% of consumers base their wine selection on the look of the label. Needless to say, your wine label design can make or break the purchase (and your brand, for that matter).

In a highly competitive environment, you want to differentiate yourself and stand out on shelf by portraying your uniqueness. Because your wine label design is an inherent part of your brand image, it needs to tell the story of your wine and winery in just a few square inches.

Top Wine Label Design Tips

Tip 1: The First Impression

It’s important to define the overall look and feel of your label, without going into detailed design yet. Is your perfect customer open to a bold, edgy design? Or do they care more for a classic, traditional approach? Do you want your brand and label to appeal to a casual, laid-back crowd, or are you aiming for elite customers who like to spend?

Depending on the above answer, you know if you can go for a fun, elegant, minimalistic, state-of-the-art, prestige, vintage, etc. style of wine label. Step one, check!

Tip 2: Typography of Your Wine Label Design

Once you have defined the overall theme of your label, the next step is to choose a font that conveys its feeling of it. For a serious, traditional look and feel, you might want to opt for serif fonts. For a modern, clean image, you will probably need sans serif. It’s a good idea to play with 2 – 3 font types in your wine label design, as to create contrast between the different pieces of information.

In general, font sizes on wine labels range between 6 and 10 points. Often, the smaller fonts are used on the back label.

There are numerous fonts available online, mix and match until you get a coherent ensemble.

Tip 3: Which Colors to Use on Your Wine Label Design

There are numerous studies about using color psychology in marketing since color has such an impact on how we think and behave.

For example, blue is associated with reliability and stability; yellow stands for optimism, warmth, and cheerfulness; red reflects passion, power and energy, and green is associated with harmony, nature, and peace.

Tip 4: What About Imagery When Designing Wine Labels?

To use imagery on your wine label or to keep it plain and clean? Think of what sets you apart as a brand. Is it your location? Your sense of humor? Your ecological production processes? Your heritage? A specific ingredient?

Use of colors, logos, and imagery on your wine label can also convey your brand identity. But, even staying away from it in favor of white space, is making a brand image statement.

Take advantage of your uniqueness and make it a selling point. Visualize it on your wine label to communicate it to your potential buyer.

Tip 5: The Words you Use on Your Wine Label

Alongside the visual aspect, think of the words you will use on your wine label and match these to your target audience. Terms like ‘established’, ‘aged’ and ‘esteem’ set a different tone of voice than ‘original’, ‘ecological’ or ‘young’.

Tip 6: How to Choose Wine Label Material

Often underestimated, the material or ‘stock’ of your label can add to your brand image. For a rustic, natural feel, you might want to use a textured paper label, and consider a cream-colored stock.

For a more minimalistic appearance, a smooth, white paper type might be your go-to material. Another important consideration is if your wine will be refrigerated/wet or not, as these conditions could have an impact on the preservability of your stock.

Not sure which material to choose? At MCC Label Direct, we help you decide the best fit for your bottle and label design.

Tip 7: Wine Label Embellishments

In an aisle full of wine bottles, an unusual label shape can really draw attention. Likewise, using an embellishment like embossing can persuade consumers to take your bottle off the shelf to examine and touch the label. And, once they have your bottle in their hands…

The possibilities of customizable wine labels to make your wine bottle shine are endless: foil can add a touch of luxury, spot varnish can make your design playful, and unique die cuts allow for original label shapes. If you have a label design that could benefit from these elements in it, contact our wine label experts to assist you in ordering labels.

Tip 8: Consistency is Key

Producing white, red, and rosé under the same brand? Keep consistency in mind across the label design of your product range. You’ll make more impact on the shelf and increase brand awareness because your brand will be easily recognizable across different distribution channels.

Contact Us Today

Looking for a customizable wine label to help your brand stand out and fly off the shelves? With these top 8 tips, you can get started designing your wine label. Or, you can hire a professional graphic designer to do so! The MCC Label Direct team has a list of graphic designers to help jump start your product. Need a little inspiration? Have a look at some of the customizable wine labels we’ve created for our long list of happy clients.

Want to find out more? Get in touch with us today

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